Creative Development
& Interactive Previs
Workflow
01
Summon Us

You send us initial ideas, goals, and requirements.

02
First Contact

We sign an NDA and hold the first meeting to discuss the project scope, key objectives, and desired output.

03
Estimate

We'll estimate resources at an early stage to make everything clear and predictable for you.

04
Agreement

If everything is fine, we'll prepare the pipeline and timeline, name the final price and deliverables, and sign a contract.

05
Creative Development

We're your creative outsource for finding the best route to shape your idea, vision and creative intent, exploring multiple ideas before committing. We bring your story to life through research, comprehensive creative concept and design documents, moodboards, concept scripts and pitch concept art, delivering supercharged storytelling. The output is a full creative concept: a reliable core design manual for project development giving clarity on creative direction early in the process, which saves time and cost by aligning the vision upfront.

06
PitchVis & Key Visuals

We create PitchVis and Key Visuals as bold concepts to ignite your idea and story with deep emotional resonance. We envision the end look of your project before it even starts for early-stage marketing, pitching and hypothesis evaluation to secure funds and bring attention, helping your project to make way and ensuring it starts with an impact before full-fledged production. The output is eye-catching pitch visuals within project guidelines assembled in a full-fledged pitch deck that kickstart conversations.

07
Full-Cycle Pre-Production

We're your outsource to fully develop the project: depending on your project essence we do visual development, write scripts and do narrative development, engineer game and interactive mechanics and create stage designs and show choreography, using creative concepts as a foundation. Then we develop storyboards and drafts, concept art and reference boards, color scripts, material scripts, and blockouts. We also will run an RnD to find technical solutions and make tests at an early stage. The output is a comprehensive production blueprint with ready-to-use draft assets, for predictable, seamless, and cost-efficient production.

08
Fast-Track Interactive PreVis

Using a real-time Unreal Engine environment, procedural Houdini approach and AI advancements, we deliver fast-paced, rapid prototyping and virtual pre-production with interactive controls, allowing you to explore multiple routes in a sandbox environment. We develop animatics, interactive previs prototypes, techvis and postvis, to show your commercial, game, immersive show, or theme park virtually before production. We'll go through asset development, shot/scene development & animation, and game/interactive development stages using our flexible and adjustable pipeline constructor. The output is prototypes, animatics or previsualizations with interactive controls with details like colors, lights and cameras editable in real-time, serving as a precise blueprint for further production and post-production or an interactive presentation for pitching and marketing.

09
Limitless Applications
  • Visual Development, PreVis & TechVis for Film & Commercials
  • Experiential Design & VR Prototypes for Immersive Shows & Interactive Museums
  • PitchVis & First Playable for GameDev
  • Interactive Prototypes & RnD for Mixed Reality (MR), Virtual Reality (VR) & Augmented Reality (AR)
  • Virtual Scouting & Key Visuals for Digital Out-of-Home
Previs for Manchester City F.C. x Midea Commercial
Preproduction for a series of commercials produced for the Manchester City F.C. x Midea global campaign
Visual Development for Ocean Threshold VR Game
Immersive VR art game prototype exploring mythological threshold states